Date: Wednesday, January 8 - Wednesday, January 29, 2025

Time:  4:00 p.m. to 6:00 p.m.

Location: Washington Printmakers Gallery,
                1675 Wisconsin Avenue Northwest Washington, DC 20007 

Course Description:

Selling art is a difficult task. Trying to figure out the logistics of running an art business while also figuring out how to sell your art is nearly impossible. Intended for artists at all levels, this class will cover aspects of art business that aren’t covered in art school like documentation, storage, framing, transport and shipping. The goal of this class is to provide students with solutions for these potentially crippling topics at various different price levels and provide them with a solid foundation to build their art practice.

Bio
William Demaria is a practicing artist with experience in art handling primarily from traveling to art fairs. Previously he worked as a printer for Universal Limited Art Editions where he helped create, document, and handle works on paper and a preparator for Goucher University where he transported and installed art exhibitions for the art galleries.

While he was an art student, he mishandled his own artwork and accidentally ruined $15,000 of his own inventory. This class is designed based on hard learned lessons he learned throughout his career and tips and tricks he learned from more experienced art handlers throughout his career.

Age group: Adult

Number of participants: max 2

Skill level: Intermediate

Syllabus: For 4-week class

Week 1: Archival Storage: Storage solutions for works on paper and canvas

Week 2: Shipping Artwork: Acrylic vs Glass cutting and making boxes for shipping

Week 3: Documentation: Lighting and Photoshop

Week 4: Framing: Matting artwork and uses for different price points of frames

Cost:

Without frame: $160 + $20 paid directly to the instructor for materials

For class that includes a maple frame + $140 paid to the Washington Print foundation during the first class.

For class that includes a whitewashed maple frame + $240 paid to the Washington Print foundation during the first class.

For class that includes a walnut frame + $290 paid to the Washington Print foundation during the first class.

Note: All frames will come with maple splines. If you would like any other type of wood such as a maple frame with a walnut spline, don’t hesitate to ask!

Required supplies:

All materials will be provided to artists throughout the class. Artists are encouraged to bring in their artwork so the folders, boxes, mats, and photos they will be making throughout the class will custom fit their artwork. If artists do not have artwork, demo materials will be provided for students.

Adobe photoshop subscription is not required but highly recommended for week 3 when students will be taking photos of their artwork and learning how to edit them for web presentations.